Today, Intimissimi formally announces that international icon (and force of nature) Jennifer Lopez will be their new global brand ambassador. The Italian lingerie and intimate apparel brand confirmed the news to coincide with the release of their Spring/Summer 2023 campaign. Not to mention, this is just ahead of International Women’s Day too.
The campaign, featuring Lopez, celebrates women and empowers them to feel confident and valued in all the roles that they play. “We want women to live the most fulfilling life and feel empowered every day,” said Matteo Veronesi, Chief Executive Officer of Intimissimi.
In Jennifer’s own words, “I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively and strong.”
The new Spring/Summer 2023 campaign is set in dreamy Postiano, Italy. Creative Director, Riccardo Ruini, Director Gia Coppola and photographer, Chris Colls work their cinematic magic to capture the brilliant hues of the lingerie collection against the gorgeous Mediterranean backdrop.
Check out these articles by the House of Coco Team with a celebrity connection: Rachel McAlley and Laura Bartlett.
The daughter of a Filipino-Chinese mother and an Italian-East Indian father, she comes by her exotic global influences naturally. After pursuing degrees at the University of Victoria (Nursing), and the University of British Columbia where she got her MBA, she packed her passport and headed out to the airport. Stops in Buenos Aires, London, Paris, Barcelona, Rome, Dubai and Tokyo gave this world traveler a true appreciation of the international lifestyle. Elena authored the book The Love List: A Guide To Getting Who You Want, which was published in 2013. Elena has appeared on the Tamron Hall Show, NBC News BETTER, The Today Show (Australia) and Good Morning Washington. She has also published countless pieces for both online and print: Thrive Global, Huffington Post Canada, Cosmopolitan UK, BELLA and RESIDENT Magazine. And now, House of Coco. Besides being a published author, the multi-talented Murzello also secured a reoccurring acting role on the Showtime series The L Word, (available on Netflix) and has appeared in television commercials for international brands such as AT&T.